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Client: HK Tourism Board
A campaign to enhance the relationship between “HK” and “Art” for tourists and locals, so as to promote and build Hong Kong Arts Month. Interactive experiences are designed on the Art Train. Different carts of the train are designed into different galleries. Passengers can experience the diversity of arts in Hong Kong through the journey. Stunts are arranged on the train to bring arts to live!
Cantonese Opera Gallery
Passengers can put on Cantonese Opera make up with faceswap apps.
Porcelain and Neon Gallery
Passengers can use AR to see the porcelain and neon arts turn alive.
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